TASK 18
EVALUATION
EVALUATION
1.In what way does your media product use, develop or challenge forms and conventions of real media products?
In terms of codes and conventions, my product follows certain aspects such as cover lines, prices and columns (in the double page spread). I have kept to a colour scheme, mine being yellow and white which was the most popular due to my questionnaire that I produced. I don’t think I have challenged the conventions much or possibly at all.
Here you can see that I have followed the convention to have a bold brand logo which stands out. Below is my bottom banner which can be seen on many other magazines.
Here are some of my cover stories, one of the conventions is to have cover stories which surround the main picture.
2.How does your media product represent particular social groups?
My media product represents a slight gap in the market, where as there is ‘Q’ which is similar in content we want to focus more on what the readers want rather than what the music industry want to promote. I chose a yellow/orange colour with white as a colour scheme as it doesn’t aim at just one sex, male or female so it appeals to both.
Here is an example of my target audience:
Name: Joe Akroyd
Age: 17
Music: Rock/Indie
Hobbies: Gigs/Socializing
Buys 'Q' at the moment but may change depending on what he thinks about 'RAW'
3.What kind of media institution might distribute your media product?
Publishers such as IPC, the UK’s biggest magazine publishers, who publish music magazines such as NME, UNCUT and Guitar and Bass, may publish it as it is similar to NME, only focusing on one genre of music where as NME covers contemporary music. I think that this is some what of a gap in the market for that particular publisher.
As you can see my magazine fits in nicely and looks professional along the other existing magazines.
4.Who would be the audience for your media product?
The audience for my magazine would be 13-19 year old boys and girls who are interested in rock music such as the Kings of Leon and as I have covered, The Hippys on The hill, I have also provided a video to show the type of music the Hippys play.
5.How did you attract/ address your audience?
Well firstly, I created a questionnaire asking questions on what they might like to see in a new rock magazine and what their preferences were out of a list of answers that I presented to them, for example what their colour scheme preference was etc.
6.What have you learnt about technology from the process of constructing this product?
Well personally I didn’t learn all too much in terms of creating the magazine within technology as I already had an excellent grasp of Photoshop, but during the process I came across a programme that I haven’t seen before, ‘Quark Express’ which we used to create the contents page as well as our double page spreads, I personally didn’t enjoy using Quark as it was very limited in terms of features and found myself creating elements in Photoshop and importing them into Quark. The only useful feature I found was the templates within the programme, which could have been incorporated into Photoshop anyway.
7.Looking back at your preliminary task, what do you feel you have learnt in the process of constructing your project?
I have learnt that symmetry is important in terms of designing the layout of the product, and that it is best to fill as much space up as possible. I found this out most when it comes to comparing my contents pages, as you can see below.
What have you leaned from your audience feedback?
I think the main thing I can take from my feedback is that listening to what they want is what is best all though I could do with having some more regular articles.
8.How did you use new media technologies in the construction and research, planning and evaluation stages?
When it came to new media technologies I used video for both research and evaluation stages to Vox pop or interview my target audience to see what kind of things they would like to see in the magazine as well as what they liked afterwards. I used Adobe Photoshop for the construction of the magazine along with Quark and I used Adobe After Effects and Final Cut Pro and Premier for the editing of my videos as well as the motion graphics that can be seen throughout my videos.
